What is Alexa Ranking? How to improve your website Alexa Traffic Rank?

What is Alexa/Alexa Ranking

Alexa (acquired by Amazon and the almighty Jeff Bezos), a subsidiary of Amazon, is a ranking tool ranging between 1-24,000,000 that measures the amount of traffic to a website based on users' activities who have the Alexa tool-bar installed on their browser. In a word, 'how popular, stable your website is relative to all other sites'

The Global Alexa Rank indicates how popular your site is around the world and the Local Alexa Rank shows popularity in the country that the domain has been registered in.

Top 15 sites on Alexa

Currently, these are the top 15 sites ranked on Alexa. As this is based on web traffic, the results are pretty unsurprising!

Key factors affect the Alexa Rankings/Calculation

There are multiple other variables (ascending as importance) that play a major role in the Alexa Rank algorithm. Where as:

• Calculates traffic on reach & number of page views
• Meta keywords Selection
• Traffic from people that use the Alexa Toolbar Extention
• Daily staying time on site per visitor
• Similar sites by visitor overlap
• Bounce Rate and CTR (Click-through-rate). More about increasing your CTR.
• Number of inbounds links to the site (also known as backlinks)
• Count Social Media share, likes, comments
• Load time speed
• Site UX/UI Design

The way to improve your Alexa Ranking

i) Regular Publishing Quality Content

The content is the most significant key factor for improving rankings. When you post relevant topics, useful data and are consistent with doing so, original content, users are more willing to want to through it. Each and every page views & staying user more time on site sends positive signals to the search engine algorithm, gradually boosting your site’s Alexa traffic rank. This improves your trust in users with positive vibes, visitor count, and staying more time on your site. You should be published between 12-14 web master quality post articles a month & also other small/less important articles in the section of your blog.

ii) Install the Alexa Rank Browser Extension

I headed over to Install the dumb Alexa Toolbar on multiple browsers (Chrome, Safari, Firefox, etc) on your machine. You, your family, friends & employees encouragement to install the Alexa extension so when they visit your site, it is automatically counted up by Alexa. You’re helping to rank your site a better ranking for everybody by contributing to the traffic information that Alexa provides. Therefore, lowering the Alexa Rank of your site could help to get more business.

iii) Acquiring Backlinks/Build Links from Authoritative Sites

Make sure to create a large number of backlinks with high domain authority/authoritative sites than your site. This is the way to inform search engines that your site is more incredible and authoritative.

iv) Share Your Website Content on Social Media or popular forums

v) Get A Certified Alexa Rank for your website

vi) Analysis and understand your competitor’s marketing strategies

vii) Do SEO on your website & perform SEO audits on a regular basis