What is the difference between paid search engines vs paid social advertising?

What is search engine advertising?

Search-engine advertising (search advertising, Internet search advertising, or online search advertising) is an arm of online paid marketing. In general search engines show search results in an organic way (SEO, Authoritative Content, Regularly updated content, Metadata, better keywords, social media integrations, loading speed, responsive on device, backlinks, remove bad links, etc.), but search-engine advertising softly exposes you to directly present your paid advertise among the search results while your relevant item searching. Some various search engines, like Google, Bing, Yahoo Search, DuckDuckGo, Baidu, Ask.com, and dogpile, etc.

What Is Social Advertising?

Social media advertising is a process that combines a certain time, certain area & a group of social media users through an online campaign to reach target audiences. Most of the social media platforms follow almost the same strategy to filter targeted customers among millions and millions of users. They collect a sort of filtering criteria (ie. age, area, occupation, city, religion, interest, product category, etc..), then they search the audience with help of their own algorithm. It is very very easier and effective than organic reach to achieve success. It boosts your business through building brand popularity, more customer engagement, making brand promotion, generating leads, and/or reliable sales revenue. Popular social networking advertising platforms: Facebook, Instagram, Snapchat, Twitter, LinkedIn, etc.

Differences Between Paid Search and Paid Social

The main target of advertising your business and/or, products is to reach the true audience. The paid social or paid search advertising depends on the type of product or service you offer and the area where your want to marketing. First analyzing the targeted market/area's people habitual side, which one they stay more. After determining the focus of the platform. For example, the Chinese are mostly use Baidu search engine. But there are some major distinctions between the two paid campaigns. Social Ads is excellent for customers who need awareness and soft engagement before deals. Search Ads is best for those customers who already be aware of what they are looking for and to purchase.

That means, the two ways of online paid marketing actually complement one another and can indirectly boost/promote your business in different phases of your marketing plan. An experienced digital marketing agency that offers both paid search and paid social sponsor services can help buyers' journey.

Jonny Crossley, Search Manager at Key

“With Google ads, a lot of the time you get comparison shoppers. Whereas with Facebook, you get impulse shoppers. That allows you to sell products at a much higher price point if you work on other factors such as storytelling etc.”